2.4 years in (launched March 2009) and Foursquare has posted it’s 2 billionth checkin! The announcement is the latest milestone for the location-based services company.
Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit and surfacing relevant suggestions about nearby venues. Merchants and brands leverage the foursquare platform by utilizing a wide set of tools to obtain, engage, and retain customers and audiences.
foursquare by the numbers (last updated April, 2011)
- Users: Over 10 million worldwide
- Check-ins per day: Over 3 million, with over 750 million check-ins total
- Businesses: Over 500,000 using the Merchant Platform
- Employees: Over 75 between headquarters in New York, NY and an office in San Francisco, CA