Spotify has been throwing around it’s marketing plan to potential advertisers around the United States prepping for it’s big US debut and from what advertisers have let slip it looks like social media “buzz” is going to be it’s primary driver; with Facebook in the forefront of it all.
According to the slides All Things Digital obtained, Spotify claims that at launch “150 million Facebook users will start to see Spotify in their feeds. One click and they can have Spotify.”
Early this week we wrote an article Facebook Vibes – Facebook’s New Music Service which focused on a piece of code referencing a new Facebook integrated music service. There is a lot of speculation as to whether or not spotify is the new music service and will be integrated into Facebook’s user interface however, for now, it just seems like Facebook will be the primary marketing console for the product launch.
There has been talk about Facebook and Spotify partnering on a streaming music service. But the language in these slides seems to suggest that the service aims to capitalize on good, old-fashioned Facebook integration to garner new users, as opposed to creating a Facebook-native service.
That doesn’t rule out the possibility of service being integrated with Facebook down the road. Spotify has even commented on this saying that they didn’t want to pour money into the advertising of a US launch of their service but instead use inside employees already on the payroll and some good ol’ fashion Facebook hype which doesn’t add anything to the overhead cost.